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Environmental2024

Variance

Economic consulting, made physical

Variance office corridor with the sculptural wall mark

01Overview

Variance is an economic consulting firm in Tel Aviv. I translated their brand, data, variance, movement between values, into the physical office: wall pieces, a sculptural logo, and gradient ceiling panels running the length of the floor.

Reception mark — the chart line rebuilt in acrylic slats, stepping from bone to deep navy.
Reception mark — the chart line rebuilt in acrylic slats, stepping from bone to deep navy.

02Approach

The brand mark is a chart line. I broke it into individual bars and rebuilt it across three surfaces: acrylic slats on the reception wall, tilted painted panels that shift from bone to deep navy as they descend, and framed confetti bursts of blue fragments in the kitchen.

Close up — each panel is angled and shadowed so the gradient shifts as you walk past.
Close up — each panel is angled and shadowed so the gradient shifts as you walk past.
In use — the piece sits low enough to frame the lounge without crowding it.
In use — the piece sits low enough to frame the lounge without crowding it.

03Ceiling

The corridor ceiling carries the same gradient as a sequence of folded rafts, bone at the leading edge, deep navy at the tail so the brand's movement between values is read overhead, in perspective, the length of the floor.

Ceiling rafts — gradient panels cut on an angle and hung off the service grid.
Ceiling rafts — gradient panels cut on an angle and hung off the service grid.
Kitchen frames — blue fragments scattered, orbiting and settling across three panels.
Kitchen frames — blue fragments scattered, orbiting and settling across three panels.

04Outcome

A workspace where the identity is architecture rather than decoration the same gradient logic reads on a wall, a ceiling raft and a corridor at 40 metres.

Lounge — wall, ceiling raft and furniture palette resolving into one room.
Lounge — wall, ceiling raft and furniture palette resolving into one room.